Wednesday, December 19, 2007

12 Quick Tips To Search Google Like A Expert

If you’re like me, you probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn. On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article. You’ll then have it on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following tips are based on my own experience and things that I actually find useful. The list is by no means comprehensive. But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. I’ve kept the descriptions intentionally terse as you’re likely to grasp most of these simply by looking at the example anyways.
12 Quick Tips To Search Google Like An Expert

1. Explicit Phrase:
Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: "internet marketing"

2. Exclude Words:
Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the "-" sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the "site:somesite.com" modifier.

Example: "internet marketing" site:www.smallbusinesshub.com

4. Similar Words and Synonyms:
Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the "~" in front of the word.

Example: "internet marketing" ~professional

5. Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier "filetype:". For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: "internet marketing" filetype:ppt

6. This OR That:
By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges:
This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator:
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions:
If you need to quickly look up the definition of a word or phrase, simply use the "define:" command.

Example: define:plethora

Hope this proves useful in your future Google searches. If there are any of your favorite Google power tips that I’ve missed, please feel free to share them in the comments.

Monday, December 17, 2007

How to Use Your Google API Key as Your Secret Weapon

Just over a year ago, Google.com began to provide access to its' web search API to programmers and developers. This provided them with a way to utilize the optimum resources of Google's database of listings. At first, there were few practical applications that would help the average webmaster.

However, there are now plenty of ways that any site owner with an API key can benefit from these innovative programs, and web applications.

And since the licensing of the API restricts the creation of tools for commercial use, these resources will not cost you anything but some well-invested time. In the next few minutes, you'll learn how to use this information to your advantage.

Let's back up a moment and get some of the terminology out of the way. This won't be a tech-guru explanation- more like an oversimplification to give you a basic idea in layperson's terms.

An API means application programmer interface. Basically, the Google API gives programmers access to Google's database of listings, which they can then use to create web applications.

When you get an API key it simply gives you the ability to access the interface the programs are based on. Therefore, your key will allow you to plug into the application they've created, for a pre-determined number of queries.

So now you can harness the power of Google's database to your site's advantage.

How?

First, get a Google API key.

The myriad of ways sites are using Google API keys are astounding. Some of them require you to provide your own API key to use them. You can get it at no charge here:

http://www.google.com/apis/

Your queries are limited to 1000 per day. But that's more than enough for most web site owners. For some of the tools, you won't even need it, as the developers seem to be allowing you to run tools using their own keys.

Don't worry, you don't need to be a software genius for this key to be useful to you. Developers have already built tools for you to use, all you'll have to do is find the sites where their online applications are housed, and if necessary, plug in your key.

Think of it as a universal password. You'll get the key via email, then all you'll need to do is cut and paste it in the box provided. Which brings us to the next piece in the puzzle.

There are literally hundreds of places you can use the Google API key.

Some people have developed plug-ins you can use with database-driven sites. Many have developed tools that will help you increase or study your present rankings in Google, resulting in more targeted traffic to your site.

My favorite tool helps you study countless different pieces of data found through Google via email, automating hours of research. But we'll come back to that later.

One site will search Google for you and compile a site map using the pages it finds for your site in Google. Visit it here:

http://www.tele-pro.co.uk/scripts/google/indexer_info.htm

You can study the relationship between your sites and others using GARBO (stands for Google API Relation Browsing Outliner). This can help you find sites to trade links with, or sites you can link to from your site to provide more information to your visitors, and otherwise study the relationship between two sites, as told by Google. Read more about it here:

http://www.staggernation.com/garbo/readme.html

Want to query only the newest additions, for research or for tracking purposes? Try Goofresh here:

http://www.researchbuzz.org/archives/001405.shtml

You can also add Google searches to your site. It's the number one search engine, and especially if you have a member's area, it can help make your site "sticky", meaning that your visitors will find themselves coming to your site over and over to use your resources. You can find the script to add this to your site here:

http://scriptsearch.com/details/8886.html

Another helpful Google API Tool can help you get users to search your site using Google. It uses PHP, and can be found here:

http://www.thinkbling.com/scripts.php

To find more applications on your own, you'll first want to look around at the sites I have already mentioned, as many of them have multiple web based applications developed with their access to Google's API, or will in the near future.

The reason I wrote this article is because it takes a bit of digging to find some of the best ones. Here is a good starting places that I found, naturally, through Google:

http://www.soapware.org/directory/4/services/googleApi/applications

If you want to search Google itself, you might try search terms like "Google API applications", "Google API software" or "Google API scripts". You can also start from "Google API" and search within results for implementations or the word "key".

Sunday, December 16, 2007

Some nice Google Adsense updates

Several weeks ago a several Adsense publisher has complains about recent modifications in the click behavior for Adsense ads. While an Internet visitor was able before to click the whole ad area to reach the target page, is the new ad only clickable on the ad title and the URL. This modification was done by Google to ban unwanted clicks for their advertisers. Afterwards I think that most of the publisher doesn’t have noticed a change in their earnings (maybe a publisher who need those unwanted clicks to earn money). ;)

Managing Ads via the Adsense control panel

Since a few days it’s possible to use this great feature to maintain existing ad code without changing your HTML. Just create a first (new) ad zone and place some standard Adsense code into your HTML (yeah I’m talking about an account from a publisher in Europe). If you need to change the colors, ad dimensions or ad channel on a later moment, just do it within your Adsense control panel. This is really a time safer! This way it’s easy to change for example the color for multiple pages from your website with just a few mouse clicks.
Ad container with dynamic controls

Maybe some of you have already noticed these new type of ads:

  • Ad banners with the more or related links to show the “other” ads
  • smaller ad boxes with a dynamic “flashy scroller” to show more ads without reloading the page
  • and maybe there are more?

Sure this feature is only useful for AD-surfer (I hope there are some of them) and maybe this new links/navigation elements makes some people curious.

Video units? And why not (ad free) YouTube Videos?

A few weeks ago the Video ad format was added to my Adsense account, I played with it for a while but skipped this format for the next time.
How does it work? People can watch the videos within the theme you have selected for your video ad and MAYBE the visitor will click some (tiny) ad which is placed above/below the movie and YOU (the publisher) became rich.
Sorry, but these ads make no sense (to me), the video player is really big and will take on some of my websites ~50% from the content space. All this afford to have (maybe) some clicks from a banner with one or two small ads? This clicks need to be very high priced because they could give your website the imago from some MFA site.

Get targeted ads on your site with Google AdSense

People from Adsense thanks for the “Manage ads” feature, I like to see more of them!

Saturday, December 8, 2007

How do I add current weather to my website?

How do I add current weather to my website?

I have a new Web site and I'd really like to be able to add a little weather "bug" to it so people can check on the weather in my neighborhood. I've looked at some sites that offer weather forecasts but am completely befuddled. How do I add a weather forecast box to my Web site?

This is a fun question, and having dug around for a bit, I can see what you mean. Sheesh, there are some highly, highly technical solutions out there. However, there are also some pretty easy forecasts you can get from sites like Weather.com...

The two solutions that seem the easiest are from Weather.com and from Weather Reports.com. Let's look at each.

Weather.com

The site's overrun with advertising, but I have to admit that the little weather "bug" they make available for you to add to your own site - free - is darn attractive:

Boulder, CO
Get the 10 day forecast

Garden Calendar
For Your Lawn
For Your Garden

21°F
Light Snow Shower
Feels Like: 12°F
Humidity:89%
Wind: NE at 7 mph
Download Desktop Weather

The greatest reservation I have recommending this one is that you have to sign up for it, including a required mailing address and date of birth. Um, this is just a weather bug, guys, why do you need to know my age? Anyway, sign up and it'll eventually give you a simple script-based line of code. Couldn't be easier:


Obviously, the region code and such are encoded in the "key", but the template value can be changed for different looks, if you're so inclined. Nothing an enthused reverse engineer person couldn't do. :-)

Weather Reports.com

The other site I've found that has weather you can drop on your site is WeatherReports.com. Their format is a lot easier to work with and they don't require any sort of signup.

Here's what one of their code blocks look like (they have six different template sizes):
WeatherReports.com

The code underlying that is very similar to the Weather.com snippet:



You can learn more about their service, including exact details of configuration and more, all at Add Weather to your Site.

For people outside of the United States, there are fewer options, but one notable alternative is WeatherZone, focused on Australia. Another nice, elegant weather bug you can add to your site.

Friday, December 7, 2007

DIY High Defination Speaker for $1 or Less

OK, no joke…seriously. The guys at Householdhacker.com come out with this D.I.Y., and it’s pretty amazing! Basically you will only need these items, which of course cost you $1 or less:

* Paper plate
* Aluminium foil
* Clear tape
* Penny
* Mini Jack audio cable
Here is the video tutorial: